Raj Israni the entrepreneur, a well-known name in the entertainment industry, started his career decades ago when he had toured all over the world for nearly 14 years, and post his marriage in the year 1983, he decided to settle back in India. Mumbai being his hometown, he started his first business with the marketing of video cassettes. 


With the international exposure he had, and his business sense, he decided to introduce for the first time the legalized billing video film cassettes in India by paying the sales tax, and other duties levied in India during that time. 


In association with Magnum, Time, and Bambino, he created a company called United Three Private Limited, wherein he proposed and promoted only legal cassettes which did extremely well for a startup. 


Having had a hands-on experience in film video production and marketing, he produced his first film, ‘Ek Daku Saher mein’ starring Amjad Khan. Thereafter he produced many more films and short films. 




In 1992 video cassettes became obsolete when the cable industry took over by storm and flourished. Consumers could view the films through cable network providers in the comfort of their homes. That is when Raj Israni conceived and established India’s first and foremost modeling, casting, and talent portal by the name of Modelspoint. Placing the right talent at the right time at the right place was their forte. Thereafter there was no looking back for the Isranis, as the company grew in multi-folds as it explored new untouched strategies and thus created a niche for itself in the entertainment industry. 
With his insight and inspiration drawn from their very first talent portal, the parent company, Israni Entertainment India Ltd was founded by Raj Israni, and under his able direction, the company was exclusively created and pioneered for the entire film and media fraternity. 



The founder company Israni Entertainment India Ltd further branched out their businesses by maximum optimizing and creating a new segment into digital wedding filming in the name of Israni Photography. They further added another business module, for fashion and celebrity photography under the banner of Luv Israni Photography. Both of which are led by his daughter Megha Israni Bhatia and his son Luv Israni respectively.


With a full spectrum of entertainment in mind, the Israni’s further expanded their business in various other segments related to entertainment, with a full scope to diversify their range. Israni Entertainment India Ltd today is recognized for its various service segments such as Israni Photography, Indian Film History, and Filmi Jobs to name a few.


Due to the continuous contribution by Raj Israni since 1992, the entertainment segment distinguishes Raj Israni as one of the prominent and well-known names in the industry.


That was not all. Utilizing the new technology available, Raj Israni created a separate entity in the name of Huvi Digi Life Private Limited which brings forth the opportunity to provide services to the actors, models, and the entire entertainment community by expanding the horizon by offering the services to all the members of the media and film industry. To make it convenient for all users, besides their website, they have created a mobile app available once the user downloads and registers. 

The module is functional across Pan India.

This humongous task was developed under the name and style of The Indian Film History which fulfils the area of scope and services which currently caters only to Bollywood films. Going forward the company proposes to expand their services to 19 regional languages of India. The portal is a one-stop for complete information and provision for various entertainment segments. The Indian Film History portal archives the film industry data, dated back from the year 1913 to the most recent in 2023. 

In the service of 35 years, Anita and Raj Israni created opportunities for more than 25,000 Actors and Models. They started their casting agency in 1992 when performing in movies or modeling was still frowned upon. And when the world moved on to digital platforms Mr. Raj with his open mind and hunger for learning and creating new things put his step forward and created “Filmi Jobs”. Filmi Job is a casting agency at your fingertips, providing opportunities for people striving to work in the entertainment industry across Pan India and is open to every expertise in the film industry as well. 



Raj Israni’s thirst for developing and bringing in his ideologies didn’t stop there. He developed a new app portal Filmi Shorts which covers all aspects related to film news articles, news videos, movies, music, television, theatre, short films magazine, print media, TVC, and Awards. The viewers and subscribers can retrieve on a single one-stop platform everything related to the Indian Cinema which allows all service providers to be present on their platform and is a single point of contact for all the necessary support. 

It offers a comprehensive package to a target audience of Film Buffs as it reaches out to the million viewers online who are interested to read the content on the latest film releases, the reviews, the hot gossip, and other related topics of interest in Bollywood. In short, a digital film magazine that captures the latest Bollywood stories.

 


Raj Israni’s mission and dream is to see that Israni Entertainment will provide services to every segment that is related to the entertainment industry one can choose from. 


His Philosophy is to build a strong organization that provides immense opportunities and the company values its esteemed customers. His belief is Goals First – People Second – Me Third with a promise to ensure that the legacy is carried forward by providing unparalleled services and keeping its core values intact.