In 1992 video cassettes became obsolete when the cable industry took over by storm and flourished. Consumers could view the films through cable network providers in the comfort of their homes. That is when Raj Israni conceived and established India’s first and foremost modeling, casting, and talent portal by the name of Modelspoint. Placing the right talent at the right time at the right place was their forte. 

Thereafter there was no looking back for the Isranis, as the company grew in multi-folds as it explored new untouched strategies and thus created a niche for itself in the entertainment industry. 
With his insight and inspiration drawn from their very first talent portal, the parent company, Israni Entertainment India Ltd was founded by Raj Israni, and under his able direction, the company was exclusively created and pioneered for the entire film and media fraternity. 


The founder company Israni Entertainment India Ltd further branched out their businesses by maximum optimizing and creating a new segment into digital wedding filming in the name of Israni Photography. 

They further added another business module, for fashion and celebrity photography under the banner of Luv Israni Photography. Both of which are led by his daughter Megha Israni Bhatia and his son Luv Israni respectively.


With a full spectrum of entertainment in mind, the Israni’s further expanded their business in various other segments related to entertainment, with a full scope to diversify their range. Israni Entertainment India Ltd today is recognized for its various service segments such as Israni Photography, Indian Film History, and Filmi Jobs to name a few.